Two of the most influential names in NJ high school sports have joined forces

FOR IMMEDIATE RELEASE                                                     
NJ Advance Media
Steve Alessi
(732) 902-4308
Mike Cherenson
(201) 973.992-7800, x.104
Two of the most influential names in New Jersey high school sports have joined forces for the next two years
Woodbridge, NJ – October 25, 2018 The New Jersey State Interscholastic Athletic Association (NJSIAA) and NJ Advance Media, which provides content for, The Star-Ledger, and other newspapers across the state, announced a partnership that includes:

  • NJ Advance Media will hold exclusive broadcast rights to all NJSIAA post-season events. Officials estimate about 100 events each year will be broadcast live on, and even more games will be distributed to third parties. The arrangement should guarantee more live coverage of NJSIAA tournament games than any previous year.
  • The NJSIAA will receive $15,000 in scholarships from NJ Advance Media annually for the next two years. The awards will be presented at the NJSIAA’s Scholar-Athlete Luncheon. In addition, NJ Advance Media will help fund the NJSIAA’s Student Council Program.
  • The NJSIAA will require member schools to provide regular season schedules, rosters, game results and statistics to in most sports.’s high school sports site – – is the largest high school sports website in the state, driving an average of almost 8 million unique visits per month during the past year.
  • The NJISAA will receive advertising and marketing support from NJ Advance Media for its apparel and  other co-branded initiatives, helping the state association grow revenue.
  • NJ Advance Media will be recognized as an official corporate sponsor and the official media sponsor of the NJSIAA.

Specific terms of the deal were not disclosed.
“After a rigorous RFP process that started last Spring, the NJSIAA is excited to announce its partnership with NJ Advance Media as its primary broadcast rights holder,” said Colleen Maguire, the NJSIAA’s Director of Finance, who negotiated the partnership.  “Over the long-term, NJ Advance Media will provide broadcast coverage to more student athletes throughout all of NJ during both the regular season and post-season.”
Larry White, NJSIAA Executive Director, believes “this will be a great opportunity for families and fans to watch more games and events than were previously available.” 
The deal provides NJ Advance Media with the right of first refusal on all games. Additional contests may be available for viewing on other outlets, including the High School Sports Network.
Steve Alessi, the president of NJ Advance Media, said winning the rights to broadcast postseason games was important to his company, which is building a live video network.
Six months ago, NJ Advance Media announced a partnership with LocalLive to broadcast regular season high school games from its member schools on  Today, NJ High School Sports Live broadcasts live regular season games in football, soccer, volleyball and field hockey. The network allows users to buy day or season passes to access live games and a growing on-demand archive.
“For years, has been the only place for high school fans to get their scores, stats, stories and statewide rankings,” Alessi said. “Now, this partnership makes the place to go for live and on-demand broadcasts. Our deals with the NJSIAA and Local Live mean we can broadcast live from the first game of the season all the way through the state finals. What’s more, players, coaches and scouts can watch games or create their own highlights with our on-demand services 365 days a year.”
LocalLive, NJ Advance Media’s partner for regular season games, streams indoor and outdoor sports – plus other school events – from member institutions via remote operation of mounted digital cameras. Its growing HD network reaches schools in Connecticut, New York, Pennsylvania, Virginia and New Jersey.
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About the NJSIAA: Established in 1918, the New Jersey State Interscholastic Athletic Association (NJSIAA) is a voluntary, non-profit organization comprised of approximately 435 accredited public, private, and parochial high schools. A member of the National Federation of State High School Associations, the NJSIAA conducts tournaments and crowns champions in 32 sports. Championship competition for girls is sponsored in basketball, bowling, cross country, fencing, field hockey, golf, gymnastics, lacrosse, soccer, softball, swimming, tennis, outdoor track, winter track, and volleyball. Boys’ championships are determined in baseball, basketball, bowling, cross country, fencing, football, golf, ice hockey, lacrosse, soccer, swimming, tennis, outdoor track, winter track, volleyball, and wrestling.
About NJ Advance Media: NJ Advance Media is both a data-driven marketing agency and the No. 1 provider of local news, sports and video in New Jersey. We drive daily conversations and engage millions of people through quality journalism on,, social channels and in newsletters and print publications, including The Star-Ledger and other daily and weekly newspapers. As part of Advance Local, NJ Advance Media’s clients benefit from first-party data on more than 170M devices owned by consumers of 12 affiliated websites across the United States, providing insights into consumer behavior that is categorized into relevant targetable audiences. NJ Advance Media’s knowledge, experience and resources lead to innovative and effective cross-channel marketing solutions for clients locally, regionally and nationally.